Category: Ariel Press Releases

Atom 4R Top Gear Road Test

Ollie Marriage from Top Gear Magazine got his hands on the Factory’s demo 4R (last seen with protective tape wrapped around its leading edges to ensure it remained in pristine condition for the TG photoshoot).

Ariel Nomad R

Ariel launch the highest powered Nomad yet (15 July 2020) In brief • Limited edition Ariel Nomad R is the fastest and most powerful version yet • Only five Nomad R cars to be produced

Ace of Diamonds

Official Ariel Motor Company press release (12 Nov 2018)   In brief Limited edition Ariel Ace, called Ace of Diamonds, will be launched at Motorcycle Live at the NEC Birmingham on 17 November Only 10 examples

New Ariel Atom 4 unleashed

Official Ariel Motor Company press release (11 July 2018) Ariel Motor Company announces the launch of the latest evolution of the Ariel Atom, now in its fourth generation, the all-new Atom 4. In brief Fourth-generation

Ariel Nomad versus rally car – which is fastest?

Can the Ariel Nomad really be as quick on a gravel stage as a Group N rally car? Two expert drivers join us at Sweet Lamb in Wales to find out. I’d like to claim

Ariel HIPERCAR

Ariel Motor Company, manufacturers of the Atom and Nomad cars and Ace motorcycle, release details of their all new, ultra-high performance, range extended, electric sports car project – HIPERCAR. Standing for High Performance Carbon Reduction,