by Bruce Fielding » Mon Oct 30, 2017 9:40 am
Saw
this in the vacancies pages (I presume you have to move to Norfolk...) :
Strategic role with responsibility for leading the marketing of a brand with exceptional heritage and ambitious growth objectives as it enters its next phase of development as part of an international group.
THE POSITION
Lead a small but growing team responsible for all aspects of brand communications including events, marketing collateral, website (including ecommerce), merchandise and licensing; Construct and implement a long-term marketing road map to drive sales performance and growth; construct strategy to best leverage XXXXX’s motorsport credentials to elevate the brand and product portfolio; Develop regional and country-level marketing plans to deliver against commercial objectives. Ensure successful delivery of marketing campaigns are in line with sales strategy;
Ensure that customer experience is placed at the centre of XXXXXs’ operations. Channel a singular voice of the customer across all areas of the business, monitoring full customer journey from initial contact, purchase and after sales support; Define and implement clear corporate identity guidelines to be adhered to by all internally and externally.
Saw [url=https://www.campaignlive.co.uk/jobs/job/15621498/head-of-brand/?utm_medium=EMAIL&utm_campaign=promotion&utm_source=20171030&utm_content=Candidate&spMailingID=18367856&spUserID=MTk4MjMzNjI5MDM2S0&spJobID=1122058011&spReportId=MTEyMjA1ODAxMQS2]this[/url] in the vacancies pages (I presume you have to move to Norfolk...) :
Strategic role with responsibility for leading the marketing of a brand with exceptional heritage and ambitious growth objectives as it enters its next phase of development as part of an international group.
THE POSITION
Lead a small but growing team responsible for all aspects of brand communications including events, marketing collateral, website (including ecommerce), merchandise and licensing; Construct and implement a long-term marketing road map to drive sales performance and growth; construct strategy to best leverage XXXXX’s motorsport credentials to elevate the brand and product portfolio; Develop regional and country-level marketing plans to deliver against commercial objectives. Ensure successful delivery of marketing campaigns are in line with sales strategy;
Ensure that customer experience is placed at the centre of XXXXXs’ operations. Channel a singular voice of the customer across all areas of the business, monitoring full customer journey from initial contact, purchase and after sales support; Define and implement clear corporate identity guidelines to be adhered to by all internally and externally.